
get into the groove
latest fitness craze
Don't just take our word for it! Affiliated brand and partner member with EMDUK, reviewed by Woman magazine, featured in the top 4 dance classes in the UK by OK Magazine.
"Mum-Dance the fitness craze that everyone wants to go to."
BBC News
Here come the mums

mum-power
With Mum-Dance you have a national brand to bring this missing demographic of women into your gym. Mums love Mum-Dance!

more memberships
Mums are influential community builders. They bring children, partners, friends and family to increase your membership

increased revenue
Mums use onsite facilities such as creche, kids classes and cafes. Mum-Dance can run in the daytime to boost revenue in your quiet times

we push it real good
marketing
Your gym will have a page on our website and will be promoted in our local and national advertising campaigns
We provide dynamic and custom built free on-going marketing mentoring to identify mums in your current audience and we help you reach your local community.
we talk your language
Flexible structure
- Includes instructor training
- Flat license fee or percentage
- Deliver as many classes as you like
- Rolling contract and no exit penalties
- One dedicated Partnership Manager

Fact file
• Mum-Dance is the answer to the gap in the fitness market for women aged between 35-55
• Mum-Dance has a high industry NPS and high retention rate
• Mum-Dance sells out and some classes have up to 35 customers every week
• Mum-Dancers use the gym in your quiet times and bring revenue to other onsite facilities