Gym partnerships

we do all the work for you

Grow and keep your membership

Mums mean business

Mums have been disproportionality affected by the pandemic with home schooling. They are desperate to get out with their mates and get fit. Women everywhere want a feel-good fitness that is about community and well-being and these values are at the core of the brand. Mum-Dance is the fresh proposition for your gym or fitness studio coming out of the pandemic. Give your business the competitive advantage because mums bring the whole community to your business.

we drive customers

Mum-Dance advertises on Mumsnet, Bounty and geolocation advertising with Facebook, Instagram and google ads, plus has over 17,000 followers on socials. We give you marketing mentoring specifically for your business, helping you to identify mums in your current audience such as kids classes, creches and other services. We help you reach mums and families in the local community to bring new members.

Fact file

• Mum-Dance is the answer to the gap in the fitness market for women between 30 - 50 who may usually be inactive.

• Mum-Dance has a high industry NPS score and customer retention rate so we help you retain and grow your membership

• Mum-Dance sells out and some classes have up to 35 customers each session in all locations

• Mum-Dancers use the gym in your quiet times and bring revenue to other onsite facilities