The competitive edge

Mums wanna have fun
Mums have been affected by the pandemic with home schooling and family. They are desperate to have fun with their mates and get fit again

mums bring everyone
Mums are community builders and will help you reach your local community. They will bring the whole family and their friends to your gym

supporting mental health
Mum-Dance is about community, feel-good and mums supporting mums. It's meets the mental health needs of your membership post covid

Your success is our success
We drive membership
We advertise on Mumsnet, Bounty, social media, google and have over 17,000 followers on socials
Your gym will have a page on our website and we promote your business in local and national advertising and PR
We give you free on-going marketing mentoring to identify mums in your current audience and we help you reach your local mum community
we talk your language
Flexible structure
- Free of charge set up until January 2022
- We train your teacher or provide a teacher
- Monthly flat license fee or a percentage of sales
- Run as many classes as you like
- Rolling contract and no exit penalties
- Immediate pause in lockdowns
- One Partnership Manager with you all the way

Fact file
• Mum-Dance is the answer to the gap in the fitness market for women aged between 35-55
• Mum-Dance has a high industry NPS and high retention rate
• Mum-Dance sells out and some classes have up to 35 customers every week
• Mum-Dancers use the gym in your quiet times and bring revenue to other onsite facilities